of how traditional print newspapers are coping with the steady evolution of online content in the media. The organization studied 100 "major" newspapers selected based on circulation (the sampling included USA Today, the New York Times, the Wall Street Journal, the Washington Post, and the like) and determined that since 2006, newspapers have beefed up their web sites, begun to embrace user-generated content, and have made their sites more accessible to users. However--surprise--print media is still behind the curve when it comes to web innovation and more importantly, learning to actually make money from web sites. "It is very important to note that boosting a newspaper's web presence is not enough," the report concludes. "Even if growth in traffic to newspaper website increase dramatically, it is not yet, and may never be, enough to make up for the hit the industry is taking from declining print advertising revenue."