The new ad campaign for the Premium Buttermilk Crispy Chicken Deluxe Sandwich at McDonald's has an attractive young woman handing out the sandwiches for free alongside a purported food truck. Unsuspecting customers scarf the things down and talk about how great they are, and when the woman hands them a card with "the address" on the back, the sidewalk diners flip it over and discover the sandwich they've just raved about is from Mickey D's. It's kind of similar to a 2014 segment on Dutch TV where two guys cut McDonald's food into little pieces and served it to foodies, who heaped praise on what they'd just consumed and commented on how fresh it is. In short, stick your pretensions up your farm-to-table ass, foodies!
Thing is, McDonald's is kind of copping to its own bad public perception with this commercial. People probably would have walked right on by if it were a food truck with the golden arches, because people love to turn their noses up at McDonald's and food trucks, somehow, are perceived as higher quality despite the fact it is literally someone cooking food in the back of a truck. And according to a 2014 report in the Wall Street Journal, those oh-so-important millennials are going to other eating establishments in droves because "[i]ncreasingly, younger diners are seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo meal." Yet a quick look at the nutritional information will tell you that Chipotle, Panera Bread, and other alternatives to fast food that have cornered the youth market are not, in fact, healthy.