Under Armour has unveiled a footwear design and development center in Portland, Ore. It’s less than a dozen miles from the global headquarters of Nike, its archrival.
The Baltimore brand calls the center an “innovation hub.” It includes a biomechanics lab and training center for athletes to test products.
The building underscores Under Armour’s footwear emphasis. “Footwear is a key driver of our long-term growth and success,” said Peter Ruppe, senior vice president for footwear, in a written statement.
It also demonstrates the company’s willingness to compete in what was once Nike’s domain.
The new 70,000-square-foot center is adjacent to Duniway Park. A few years ago, Under Armour partnered with Portland Parks & Recreation to refurbish the park, which has a track and soccer field.
Decades earlier, the park’s track was resurfaced with the aid of donations by Nike.
Under Armour already had office space in Portland before the center opened, and it has been gradually expanding its presence in the city.