Jordan Spieth, the face of Under Armour’s golf line, introduced the latest version of his signature golf shoe Tuesday, a design he said took inspiration from the Under Armour training shoes he wears to the gym.
The Spieth 3 goes on sale Friday.
In an essay on the Baltimore athletic brand’s website, Spieth described his part in the design and development of the shoe line, which debuted two years ago. He said he’s been working with Mike Forsey, Under Armour’s principal golf designer and developer, for about three years. Each new style takes more than a year to develop, from initial design to prototype to almost finalized test pairs.
He said he wore a test pair of the Spieth 3 shoes at the Mayakoba Golf Classic last month,
“Growing up, I didn’t put as much thought into my golf shoe and what makes one better than the other,” Spieth wrote. “I hadn’t considered it as a way to create an advantage from the ground up… I decided that as someone who doesn’t like any distraction on the course, I would give the project my all so that once the shoe became part of my equipment, I didn’t have to give it a second thought.”
The idea for the Spieth 3 emerged while finalizing the Spieth 2, the three-time Major champion said.
“Forsey and his team had come to my house to show the final Spieth 2 prototype,” he said. “We were sitting at my kitchen table when I got an idea that would help me explain my thought process. I ran to my closet and grabbed the UA trainers that I always wear to the gym. I remember saying to them, ‘This is how I want the Spieth shoe to feel, like I don’t have anything on my feet.’”
That led to incorporating a custom woven fabric into the Spieth 2 and expanding use of the fabric in the latest shoes, giving them stability but making them the lightest weight version to date.
The design team also worked with J.J. Rivet, a biomechanist at the European Tour Performance Institute and an expert on how a golfer’s body moves during the golf swing, to help improve shoe traction.
“Traction is what separates golf footwear from street shoes,” helping the golfer bring more power to the ball at impact, Forsey said in an announcement.
The shoe will sell for $199.99 at UA.com, UA Brand Houses and retailers such as Dick’s Sporting Goods and Golf Galaxy.