Under Armour 'future show' winner aims to solve common workout problem

Under Armour 'future show' winner announced

 The winner of Under Armour’s fourth annual Future Show Innovation Challenge aims to solve a simple but maddening problem—what to do with your phone, wallet and keys while wearing leggings, shorts or other workout gear.

RaesWear, developed by Leigh Cockram, won $50,000 and an opportunity to work with Under Armour.

The winning product is a 360-degree waistband for running tights, leggings, shorts, capris and other athletic or leisure wear.  “After being tired of not having a place to comfortably store my phone, id, hotel key and money when traveling out of town, I spent the next two years (long, stressful years), designing and testing fabrics for the perfect pouch pant,” Cockgram says in a description on the company's website.

The product hit the market in December 2014.

The runner-up was  Handana, which an Under Armour news release describes as “a sweat-wicking band worn around the hand to help wipe sweat from an athlete’s face/ eyes.”

Under Armour called the show a search for the next “billion dollar idea."

The two-day event concluded last week, and the winner was announced Wednesday.

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