Users of Under Armour's MyFitnessPal app can find, book and pay for fitness classes through an online network of studios, thanks to a collaboration announced Wednesday between the sports brand and Mindbody, a health software company.
Mindbody calls itself the leading global online marketplace for wellness services. The San Luis Obispo, Calif.,-based company develops software that links health and wellness professionals with clients.
Users of MyFitnessPal, an app that tracks health and fitness goals, will have online access to "tens of thousands" of fitness studios offering activities such as indoor cycling, martial arts, boxing and yoga, Mindbody said.
"We are thrilled to be partnering with Under Armour, a company that shares our passion for positively impacting the wellness of the world," Rick Stollmeyer, Mindbody CEO and co-founder, said in the announcement. "Together, we're able to connect more people with fitness options in their communities and beyond."
The alliance with Mindbody gives Under Armour yet another way to use data to connect with a growing online community through the brand's fitness apps. Besides MyFitnessPal, Under Armour owns Endomondo and MapMyFitness. The combined network has more than 180 million members.
"People want an easy way to find an book fitness classes to ultimately improve performance," Mike Lee, Under Armour's chief digital officer, said in the announcement.
Here's how it works. Users of the MyFitnessPal app can select "more'" at the bottom of their home screen, then go to "Find a Class," which will direct them to a list of nearby fitness activities. Users can book and pay through the app.