University of Maryland 'healthier' coffee startup wins Plank's Cupid's Cup

Former Univ. of MD roommates win Kevin Plank's 'Cupid's Cup' with 'healthier coffee' startup

A University of Maryland startup that says it’s “leading the world of coffee to a healthier place” is the winner of this year’s Cupid's Cup, an annual entrepreneurship competition started by Under Armour CEO Kevin Plank.

The winners – former roommates at the school – run Javazen, which makes – according to its website – “brewable blends that promote balanced & focused energy.”

It’s a coffee that the company says has the health of tea. One blend “consists of ground coffee, 100 percent cacao nibs, matcha tea, cinnamon, and vanilla,” the company says.

Javazen won $75,000 during the competition Thursday night, plus a pledge of guidance from top business leaders.

The judges were Plank; Dan Gilbert, the Cleveland Cavaliers owner and founder of Quicken Loans; Huffington Post editor Arianna Huffington; and Wes Moore, founder & CEO of BridgeEdU.

Second place ($20,000) went to Six Foods, a startup begun by Harvard University students that aims to normalize insect foods. It makes Chirps, a chip from crickets milled into flour.

“Eat what bugs you” is a company slogan.

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