The Armoury

The Armoury What's new with Baltimore sports apparel maker Under Armour
Under Armour removes marketing executives amid review of spending practices, report says

Two sports marketing executives have reportedly left Under Armour amid an internal review of corporate spending practices.

The Baltimore-based sports apparel brand ousted Ryan Kuehl, senior vice president of global sports marketing, and Walker Jones, senior director of sports marketing, The Wall Street Journal reported Monday, citing unnamed sources.

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Under Armour and other brands' basketball shoes rarely, if ever, named for female athletes

The 9-year-old girl who got Under Armour athlete Stephen Curry’s attention last week simply wanted a girl’s size of his signature basketball shoes, after finding Curry5s only for boys.

Riley Morrison, a young fan of the Golden State Warriors point guard, wasn’t disappointed.

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Under Armour drops former NFL running back Kareem Hunt as an endorser after TMZ video

Kansas City Chiefs running back Kareem Hunt, who was released by the team Friday after a video surfaced showing him pushing and kicking a woman, was dropped by Under Armour as an endorser on Saturday.

The company said Saturday that it has “parted ways” with Hunt, a second-year pro who led the NFL in rushing last season.

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A 9-year-old girl wondered why Steph Curry's Under Armour shoes were for boys only. The NBA star responded.

When a 9-year-old girl was disappointed to find Under Armour’s Curry5 basketball shoes only for boys, she went right to the man himself.

Riley Morrison, a Napa, Calif., fan of Golden State Warriors point guard Stephen Curry, wrote the NBA star a letter telling him girls, too, “want to rock” Curry5’s.

Plus, her basketball season was about to start.

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Kevin Plank addresses corporate culture, brand evolution with Washington business group

Under Armour and other large organizations have a “massive opportunity … to use this moment in time” to improve the diversity of their workplace cultures, the Baltimore brand’s founder told Washington-area business people Tuesday.

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Under Armour looks to transform its culture in the #MeToo era

Under Armour has been working for nearly two years to turn around its faltering business. Now, the Baltimore-based company acknowledges it needs to transform its corporate culture as well, so it can stand up to scrutiny of the #MeToo movement.

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