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Harte Hanks to close Baltimore County facility

Harte Hanks, a global marketing firm headquartered in Texas, is closing its print-focused Baltimore County location and laying off more than 100 workers.

The firm notified the state of the impending job cuts last week as required by law for mass layoffs. The layoffs, which will affect 112 people, are expected to start November 18 and continue through the end of the year, said spokesman Scott Hamilton.

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The closure of the 4545 Annapolis Road location, which had a large printing facility, stems from shifting client needs, said Hamilton. Customers want more personal marketing, instead of the mass mailings of earlier years, he said.

"Today direct marketing is more defined and targeted and relying less on volume and more on strategic data analysis and planning," Hamilton said.

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Harte Hanks employs more than 5,000 people globally, with offices in six countries.

The Baltimore County location currently employs more than 160 people, Hamilton said. About 50 who handled data processing associated with the business will be able to continue to work from home, Hamilton said. Some other employees will be offered the option to relocate.

nsherman@baltsun.com


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