Sports drink maker sued by Under Armour calls trademark lawsuit "ridiculous"

A Beverly Hills sports drink maker being sued by Baltimore-based Under Armour Inc. says the trademark infringement lawsuit is without merit, according to court documents filed Thursday.

The lawsuit filed April 26 in U.S. District Court in Baltimore says drink maker Body Armor Nutrition LLC uses a brand name and logo that confuses consumers. The complaint seeks an injunction banning the California company from using the name Body Armor and a logo and tagline that Under Armour says is similar to its own.

Body Armor's court filing says it would be nearly impossible for consumers to confuse brands that sell unrelated products. In a statement, Body Armor executives called the lawsuit a "ridiculous" attack on a start-up company in the beverage industry.


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