Cal Ripken Jr. backs beef jerky snack

Baltimore baseball legend and former Oriole Cal Ripken Jr. is teaming with Long Valley, N.J.-based Florio Sports LLC to sell a beef jerky snack, the sports firm announced Wednesday.

The jerky, called Ripken Power Shred, is available only online at http://www.chewjerky.com until spring of 2011 when the product will be available in retail outlets.

The snack, which is made from "lean American beef," according to a news release, will debut at the National Association of Convenience Stores trade show in Atlanta from Tuesday through Friday.

Ripken's endorsement of the snack food is the latest business undertaking for the Hall-of-Famer, who leads the Ripken Baseball Group that runs ballparks and baseball clinics in Aberdeen, among other ventures.

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