The economic slump appears to have taken a toll on Super Bowl ads, pushing the price down for only the second time in the game's history. TNS Media Intelligence said Monday that 30-second commercials during next month's Super Bowl on CBS are selling for between $2.5 million and $2.8 million, down from last year, when ads averaged $3 million on NBC - a record. Pepsi won't advertise its drinks this year for the first time in 23 seasons, joining FedEx and GM, which dropped out last year. In their absence, newcomers and smaller companies have snatched up slots in advertising's biggest showcase. - Associated Press