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Wes Moore takes on director role at Under Armour

Wes Moore is the author of "The Other Wes Moore," about how he rose from Baltimore's streets to become a global-banking strategist -- and how a namesake from the same generation ended up in prison for life. He was named Thursday to Under Armour's board of directors.
Wes Moore is the author of "The Other Wes Moore," about how he rose from Baltimore's streets to become a global-banking strategist -- and how a namesake from the same generation ended up in prison for life. He was named Thursday to Under Armour's board of directors. (Algerina Perna, Baltimore Sun)

Wes Moore, a best-selling Baltimore author and head of the Robin Hood Foundation, has been named to Under Armour’s board of directors, the sports apparel maker said Thursday.

Moore, CEO of the New York nonprofit foundation that fights poverty, will join the Baltimore brand’s board Oct. 1.

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Robin Hood finances more than 500 organizations that serve children, families and communities. The foundation has distributed more than $3 billion to improve education, housing, food insecurity, health and workforce development.

The Under Armour brand “means so much to my hometown of Baltimore and has served as a great source of pride for me personally,” Moore said. “I see tremendous opportunity to continue harnessing the power of sport to strengthen the athletes and communities we serve globally.”

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Kevin Plank, Under Armour’s founder, executive chairman and brand chief, said the company will benefit from Moore’s expertise in finance, technology and philanthropy.

“As we continue to integrate purpose into every aspect of our business, I am thrilled to partner with Wes to help guide the future of our brand, bring new communities into our UA family, and elevate our values to a global audience,” Plank said in an announcement.

Before joining Robin Hood more than three years ago, Moore had founded and served as CEO of BridgeEdU, a hybrid technology and coaching platform for college freshman and sophomores. BridgeEdU works to increase the number of first-generation and low-income students graduating from college. It was acquired by student financial services company Edquity last year.

Moore is The New York Times bestselling author of “The Other Wes Moore”, “The Work,” and “Five Days,” and wrote and produced “Coming Back with Wes Moore” on PBS.

He has also worked in investment banking at Deutsche Bank in London and at Citibank in New York and was a White House Fellow to U.S. Secretary of State Condoleezza Rice. His service as a captain and paratrooper with the U.S. Army’s 82nd Airborne Division included a combat deployment to Afghanistan.

He is a graduate of the Johns Hopkins University in international relations and has a master’s degree in international relations from the University of Oxford as a Rhodes scholar.

He joins the Under Armour board at a trying time in the company’s short history. It is endeavoring to reinvigorate itself amid the coronavirus pandemic that has further sapped sales while coping with a federal investigation into its accounting practices.

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