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Wes Moore
Wes Moore (Lloyd Fox / Baltimore Sun)

Three more prominent Baltimoreans are joining the line-up for Visit Baltimore's "My BMore" tourism and meetings advertising campaign.

Visit Baltimore announced Wendesday that Wes Moore, social entrepreneur and best-selling author; Jen Meyer, CEO of the tech incubator Betamore; and Ronald Peterson, president of Johns Hopkins Health System filmed new ads for the campaign.

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Launched in April 2015, "My BMore" aims to showcase the city through the eyes of key figures. Past ads have featured Julie Bowen, Josh Charles, Common, Mike Rowe, Johnathon Schaech, Kevin Plank, Marin Alsop, Choo Smith, Cal Ripken Jr. and Brave Williams.

In the newest ads, Moore invites meeting planners to learn about the Baltimore's unique community of creative talent, Meyer touts the city's innovation culture and Peterson highlights Baltimore's world-class medical facilities and cutting-edge health research.

"Through the My BMore campaign, we continue to invest in the future of the meetings and tourism industry in Baltimore," said Sam Rogers, Visit Baltimore's chief marketing officer and executive vice president, in a statement. "By adding new well-known personalities, our messaging continues to break through the clutter with familiar faces that bring the city's stories to life in an engaging and authentic way."

Developed by Baltimore agency TBC, the ads will run in print and digital video concepts in key meeting industry publications. Additionally, a new ad featuring Moore will tout the city's festivals, museums, music and cuisine for leisure travelers in regional travel and general interest magazines.

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