Set to poetry, Under Armour has released short videos of five women athletes as part of a new global marketing campaign it calls "Unlike Any."
The featured athletes include ballerina Misty Copeland, long-distance runner Alison Désir, sprinter Natasha Hastings, professional stuntwoman Jessie Graff, and Chinese taekwondo champion and actress Zoe Zhang.
Skier Lindsey Vonn's video will debut this fall.
In the campaign, the women dance, run or work out in mostly barren settings. The videos are set to poetry — Copeland's dance moves are accompanied by the words of poet and performer Saul Williams.
"The campaign aims to demonstrate — not simply say — how these athletes are above gender roles, above labels and above conventions," Under Armour said Wednesday in announcing the campaign.
Under Armour's women's category, a growth area for the Baltimore brand, reached $1 billion in 2016.