Under Armour shares soared Tuesday after the Baltimore-based athletic apparel brand reported stronger sales than expected.
By midday, its shares were up nearly 15 percent at $16.32 each.
While it reported at $88 million loss and weak U.S. sales, international sales lifted the company’s revenue 5 percent to $1.5 billion for the final quarter of 2017.
The surprise drew interest from the stock market and headline writers.
The Street’s Jim Cramer, who has had issues with Under Armour in the past, is interested in the stock again:
Jim Cramer: I Do Want to Own Under Armour's Stock
Barron’s offered a sporty cup-is-half-full/half-empty analysis:
Under Armour Earnings: Turnaround or Head Fake?
The headline on Bloomberg’s story was decidedly more pessimistic:
Under Armour struggles to turn the page
But Reuters saw the positive:
Under Armour revenue beats estimates, short bets squeezed