Terdema L. Ussery II, a longtime top executive of the Dallas Mavericks, is joining Under Armour as president of global sports categories, according to the company and the NBA team.
Ussery, the team's president and CEO, had been with the Mavericks for 18 years, arriving before the club was purchased by current owner Mark Cuban.
In Dallas, Ussery oversaw the campaign that led to the construction of American Airlines Center and its naming rights partnership. Before that, Ussery was president of Nike Sports Management, where he handled athletes' marketing for Under Armour's rival.
Ussery, who holds a law degree from California-Berkeley, is also a former commissioner of the Continental Basketball Association.
After Ussery joins the company on Sept. 14, Ussery will manage Under Armour's push to "drive authenticity and connectivity with consumers," the Baltimore-based apparel and footwear company said in a news release.
"Terdema is a highly respected leader with an extraordinary reputation and track record of success," said Kevin Plank, Under Armour's founder and CEO, in the release. "Under Armour is a global growth company and with the addition of Terdema to our team we have one of the best in the business helping to drive the brand forward."