Under Armour’s chief revenue officer, Karl-Heinz “Charlie” Maurath, will retire on March 31, the Baltimore-based sports apparel maker said Wednesday.
“We express our heartfelt thanks to Charlie who has played a pivotal role in establishing Under Armour as one of the world’s largest athletic brands,” Kevin Plank, Under Armour’s chairman and CEO, said in the company’s announcement.
Maurath joined Under Armour in September 2012 as president of its international business, responsible for expanding overseas markets. He became chief revenue officer in November 2015 and has led the North American, European, Asian-Pacific and Latin American regions, as well as the company’s ecommerce and branded store businesses.
After Maurath retires, the leaders of the four regions and the head of global retail will report directly to Patrik Frisk, Under Armour’s president and COO. Paul Fipps, chief digital officer, will lead the brand’s global ecommerce business. Maurath’s departure and the reshuffling of responsibilities continues a series of upper management changes that have taken place since Frisk became president last July.
During Maurath’s tenure, Under Armour has grown into a $5 billion global brand with sales outside the U.S. accounting for 22 percent of total revenue, or more than $1 billion, the company said.
“Under Charlie’s direction, we have grown from an American company selling product in other countries to a successful international business,” Frisk said.