Under Armour has tapped one of its sports division managers to head footwear, a key growth category for the brand, as part of restructuring announced earlier this year.
Ryan Drew, previously general manager of the brand’s basketball division, will become head of footwear, Under Armour said Tuesday.
Drew succeeds Peter Ruppe, a former longtime Nike executive who was brought in in January 2015 to lead the footwear division. Ruppe had worked for Nike for nearly 25 years, then headed Alchemy Global, an online investment platform for the sports and entertainment industries. Ruppe recently left Under Armour, the company said.
The brand has struggled with growing pains and shifts in the retail market, which led to an abrupt halt to years of rapid expansion. Last month, the company slashed its earning guidance in half with its report of third-quarter results and warned of little sales growth in the United States through next year. Quarterly sales fell for the first time since the company went public in 2005, and shares plunged to an all-time low.
A management shakeup has come amid restructuring and the June hiring of Patrik Frisk as company president and chief operating officer. Earlier this month, the company said two top executives, the chief marketing officer and the senior vice president of the women’s and youth categories, were leaving the company. In October, the company announced that Kip Fulks, who co-founded Under Armour with CEO Kevin Plank, is taking a sabbatical.
Under Armour said in August that it was cutting about 280 jobs — 2 percent of its global workforce — as part of a restructuring to adapt to changes in the market.