A pair of former Under Armour executives have teamed to launch a new, Pittsburgh-based denim brand.
The brand, Revtown, was founded by Henry Stafford and Steve Battista, both former top Under Armour staff members who worked together at the Baltimore brand for several years.
Revtown produces “premium” jeans that customers can order online for $75 a pair. The company said the jeans are built with a patented, stretchy fabric its calls Decade denim.
“With Decade Denim, we’ve created a level comfort, fit and feel that hasn’t been experienced in a pair of jeans,” said Revtown CEO Stafford in a statement. “And we’re proud to deliver our jeans directly to the consumer for less than half the price of a typical pair of designer jeans.”
Revtown also offers T-shirts, Henleys and polos made from Pima cotton.