Under Armour said it has signed its first partnership with a national Olympic committee — Team Canada.
Under the collaboration, the Baltimore-based brand will supply winter boots, running and training shoes to Canadian athletes through 2024.
The footwear will be on display during opening ceremonies of the Olympic Winter Games in South Korea in February.
The company’s title will be “Official High Performance Footwear Supplier.”
Under Armour has outfitted Olympic athletes before but had not signed with a national committee.
Teams previously outfitted by the brand include USA Gymnastics, USA Boxing, US Speedskating, Canada rugby, Switzerland beach volleyball, Netherlands beach volleyball, New Zealand kayak and canoe, and Hungary kayak and canoe.