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Under Armour launches merchandise subscription service

Under Armour is jumping on the fashion subscription box bandwagon with its latest offering, ArmourBox.

It’s the Baltimore brand’s first-ever subscription service, along the lines of others such as Stitch Fix, Le Tote, Fabletics and Rent the Runway.

Under Armour’s box works like this. An “official outfitter” will pick four to six pieces of Under Armour gear that fits a customer’s profile, based on needs, style and goals, then send it out, either monthly or every 60 to 90 days.

Unlike some services, though, there’s no monthly fee, and no shipping or return fees, Under Armour says. Customers can take a week to try it all on, then pay for what they want to keep and ship the rest back. A 20 percent discount will apply if a subscriber buys everything in the box.

Under Armour promises access to the latest gear for each season, as well as head-to-toe outfits that are customized to training and personal style needs and activities, such as basketball, running or golf.

“For example, subscribers who say they run a certain number of miles each week are sent gear that we know from our Connected Fitness customers and our E-commerce data is frequently purchased and positively reviewed by other people who run those distances,” the company says. “ArmourBox provides yet another level of customization and convenience.”

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