Golden State Warriors Kevin Durant, left, and Stephen Curry get a few moments of rest on the bench during a Jan. 8 game against the Sacramento Kings.
Golden State Warriors Kevin Durant, left, and Stephen Curry get a few moments of rest on the bench during a Jan. 8 game against the Sacramento Kings. (Rich Pedroncelli / AP)

Stephen Curry and Kevin Durant are on the same team — the Golden State Warriors — but they represent rival brands.

Curry is Under Armour's top basketball ambassador. Durant is among Nike's best-known representatives.

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Their opposing brand alignments became a media topic when Durant last month said on "The Bill Simmons Podcast" that "nobody wants to play in Under Armours."

Curry, who comes to Baltimore periodically for meetings and events with Under Armour, politely took issue with his NBA teammate's assessment.

Nike pitchman Kevin Durant slams Under Armour

Nike pitchman Kevin Durant slams Under Armour shoes

"I told him that he has a certain opinion based on his experience growing up in the Nike business," Curry told the Charlotte Observer.

"When it comes to what I'm trying to do with Under Armour, and what the Curry brand means and what Under Armour basketball means, that statement does not ring true at all," Curry said.

Durant's comments came in the context of a discussion about how young basketball recruits' choice of college is influenced by the school's brand affiliation.

Durant said a lot of kids wouldn't choose the University of Maryland — an Under Armour school — unless they played in Under Armour growing up.

Curry said the issue won't damage relations between the superstar players.

"This is nothing that is going to put a wrench in the locker room," he said.

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