Holladay Properties plans a Tru Hotel near Little Italy.
Holladay Properties plans a Tru Hotel near Little Italy. (K2M Design)

Adding to the stock of hotels in Baltimore, Holladay Properties plans to build a Tru hotel near Little Italy that aims to cater to millennial travelers.

The Indiana-based developer plans to build the 140-room hotel, Maryland's first Tru, a Hilton brand, in the 400 block of Central Avenue on an existing parking lot.

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It would open in fall 2019 if all goes as planned. Officials are seeking approvals this week from the city's architectural review panel, part of the planning process.

A building on the site will remain and continue to house Groove Commerce and Clark Burger, a burger and fries place that the developers consider a convenient bonus for hotel guests.

"It's a millennial brand, really geared to young people," said Austin Haynes, senior vice president for development for Holladay Properties. "It aims to get people down to the lobby."

That means that there will be smaller, more affordable rooms, priced about 10 to 15 percent below average for a traditional hotel in the city. Amenities in common areas include pool tables and beer and wine.

Haynes said there is still demand for more hotel rooms in the city, which has seen many smaller and mid-sized hotels open in recent years. There is a Hyatt Place in a neighboring block and several more ringing the harbor and downtown.

Haynes also said the development company sees other commercial opportunities here and considers the city's development process smooth, so it's considering pursuing other projects and opening its own regional office. The next closest office now is in Richmond.

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