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STX signs a half dozen NHL players

Boston Bruins defenseman Adam McQuaid carries the puck during the first period of an NHL preseason hockey game against the Washington Capitals in Boston last month. Note the STX logo on his gloves. (AP Photo/Winslow Townson)
Boston Bruins defenseman Adam McQuaid carries the puck during the first period of an NHL preseason hockey game against the Washington Capitals in Boston last month. Note the STX logo on his gloves. (AP Photo/Winslow Townson) (Winslow Townson / Associated Press)

STX LLC has signed six more National Hockey League professionals to multi-year deals to play with STX equipment as their season gets underway.

The Baltimore-based sports equipment maker, known for its lacrosse sticks, entered the hockey market last year and hopes to expand awareness of its brand with the new athletes as it goes up against entrenched competitors. It already has deals with five other NHL players.

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The new ones include J.T. Miller, a New York Rangers center; Adam McQuaid, a Boston Bruins defenseman; Matt Martin, a New York Islanders left wing; Colin McDonald, a Philadelphia Flyers right wing; Shawn Thornton, a Florida Panthers right wing; and Vincent Trocheck, a Panthers center.

"As we continue to expand our presence in the NHL and beyond, elite-level athletes everywhere are making the conscious choice to use STX Hockey equipment and that validates the high-performance nature of our products," said Matt Hoppe, senior global brand manager at STX, in a statement.

The players will be involved with product development and provide feedback on STX products, including the newly redesigned Stallion 600 stick.

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