Snag-A-Slip, a Baltimore-based online company that books boat slips, has acquired Marinalife, a boating concierge company.
The deal is intended to expand Snag-A-Slip’s reach to marinas and expand the services it offers boaters. Financial terms were not disclosed.
“It’s great for boaters and marinas,” said Dan Cowens, CEO of Snag-A-Slip. “You have two proven teams coming together with one mission — to continue to make it easier for boaters to get out and explore.”
Through Snag-A-Slip’s website and mobile application, boaters can search for and book slips at marinas from Canada to the Caribbean, much like a hotels.com for boats.
In September, the company raised $4.8 million in a funding round led by Claritas Capital.
Marinalife offers concierge trip planning services to connect boaters with marinas. The company also has a quarterly publication about marinas, destinations and trip planning. Its website and mobile application also offer travel resources, trip itineraries and destination guides.
Under the deal, Marinalife will maintain its name and operations. Its four employees, including founder and CEO Joy McPeters, will join Snag-A-Slip, for a total of about 20 full-time workers.
McPeters will serve as Snag-A-Slip’s chief strategy officer.