Cal Ripken Jr. has entered a multi-year marketing agreement with the Bob Lucido Team of Keller Williams Integrity, a real estate group.
The partnership "will include a comprehensive, creative advertising campaign featuring Ripken," said a news release about the collaboration. "The advertising campaign will include TV, radio, print, digital, and outdoor elements to be unveiled in the coming weeks."
The first TV spot airs in the Baltimore market on Thursday.
The group has 55 full-time agents and maintains offices in Howard and Carroll counties. It plans to open a Baltimore County office soon.