R2i taps former IBM executive as new CEO

R2i, a digital marketing agency based in Baltimore, has brought in a former IBM executive as CEO.

The company's board — and its private equity investor Baird Capital — hired Jennifer Quinlan, who most recently served as North American digital practice leader for IBM Global Business Services, Distribution Sector.


She succeeded Matt Goddard, R2i's co-founder as CEO, effective June 26. Reached via LinkedIn, Goddard would not comment. On his LinkedIn page, he describes himself as an "entrepreneur and CEO in transition looking for next opportunity."

R2i works with companies to develop digital and technology-driven marketing strategies. Clients have included Microsoft, Hershey, Chevron, the American Cancer Society, Symantec and MasterCard.


Quinlan is charged with developing a long-term plan for the agency's growth.

"The agency has reached an important milestone in its evolution and Jennifer's 20+ years of direct and digital marketing services, account management, operations and business segment leadership experience from her prior roles align with the direction R2i is poised to go," said Richard Neff, chairman of the company's board, in a statement.

Prior to IBM, Quinlan was senior vice president at Merkle, a digital management agency, where she worked for more than 20 years.

"I'm very excited to be at R2i...," Quinlan said in a statement. "R2i has a great reputation as a mid-market agency with expertise in digital solutions; we will build on these roots to scale the business. We have an immensely talented and agile team of digital professionals as well as strong channel partners to leverage and grow from."

R2i has other offices in New York, Seattle and Silicon Valley. Chicago-based Baird Capital acquired a majority interest in the firm last September with the intent of funding its continuing growth. At the time, R2i employed 200 people, including 80 in Baltimore.