Pure Barre will open a location in the redeveloped Rotunda shopping center in Hampden in late February, joining tenants such as Mom's Organic Market, which opened last spring, and CineBistro, an upscale dinner-and-a-movie theater opening early this year.
The barre studio will open in the 150,000-square-foot retail portion of the mixed-use project on West 40th street. It is the second studio for owner Nicholette Dunleavy, who opened Baltimore-Harborside at The Can Company in Canton last summer.
"Pure Barre has exploded in popularity," said Michelle Kluz, CEO of Pure Barre, a franchiser with more than 400 studios in the U.S. and Canada.
Pure Barre studios offer 55-minute sessions designed to sculpt, tone and strengthen through a low impact workout that focuses on endurance, flexibility and balance. The classes are designed specifically for women, though men are welcome to attend.
Other retail tenants at the Rotunda, built as an office building in 1921 and being redeveloped by Hekemian and Co., include Pet Valu; Starbucks; Bella salon, Floyd's 99 a barbershop, Massage Envy, Moby Dick's House of Kebob restaurant, Fitness Evolution, and CorePower Yoga.
The project also includes the 379-unit Icon apartments, which were built behind the Rotunda's main structure.