Planit, an integrated marketing and interactive agency in Locust Point, is launching an in-house video production division.
The new division will enable the Baltimore-based agency to offer clients a full catalog of visual media products.
"As video continues to dominate Internet consumption, having robust video capabilities and an experienced producer in-house to lead the growing team positions Planit on the forefront of what brands need — creative, cost-effective content creation," said Ed Callahan, Planit's co-founder, in a statement.
Planit hired experienced video specialists, acquired top-of-the-line camera equipment and built a state-of-the-art, post-production studio its calls the "Boiler Room," inside the agency's new corporate headquarters on Key Highway.
Planit provides services in both digital and non-digital media, public relations and social media for such clients as Marriott International, Kleenex Facial Cleansing, Dick's Sporting Goods and Royal Building Products.