Our shop did the "sell-up" campaigns for four new stadiums from 1997 through 2007. Baltimore, Tampa Bay and Cincinnati in the NFL and UConn in the Big East all were starting from scratch, and our media campaigns built those stadium fan bases. Those efforts led us to do 56 university sports campaigns in 27 markets. We now have such university sports programs as the Naval Academy, [University of] Cincinnati, Rutgers [University], Georgia Tech, [University of] Arkansas, Towson, [University of] Richmond, [University of] Central Florida and [University of] South Alabama. We also have the Columbus Blue Jackets of the NHL.