Comcast on Friday said it would integrate popular video streaming service Netflix into its Xfinity on Demand.
Customers with Netflix subscriptions will be able to access the service through Comcast's X1 devices beginning next week. Newcomers to Netflix will be able to sign up through X1 and have the service added to their Comcast bill.
Comcast's X1 platform combines live television, recorded programs, Xfinity on Demand, Internet and phone services.
"The Netflix integration into the X1 platform means our mutual customers will no longer need to change inputs or juggle remotes," said Reed Hastings, Netflix co-founder and CEO, in a statement. "Now they can seamlessly move between the Netflix app and their cable service, enjoying all the TV shows and movies they love without hassle."