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Bag retailer Lug opens at BWI Marshall Airport

The Lug store on Concourse D at BWI Marshall Airport.
The Lug store on Concourse D at BWI Marshall Airport. (Helia Wong / handout)

Lug, a growing brand of bags and accessories popularized by Oprah, opened its first store Friday in BWI Marshall Airport.

Lug has leased a 1,290-square-foot retail space in Concourse D at the airport.

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The brand was founded in 2005 by Ami and Jason Richter, who wanted to refresh drab travel bags with ā€œfun, functional and colorfulā€ designs. Its bags attracted the attention of Oprah Winfrey, who highlighted them in the ā€œO Listā€ in O, The Oprah Magazine.

Lug subsequently partnered with QVC, the television shopping channel, to offer the products for sale.

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ā€œWe are flying high with excitement over our first-ever retail store — and by design, it is in an airport, where we can personally interact with individuals and families to help them travel with style and function to destinations around the world,ā€ Jason Richter said in a statement.

The store features touch-screen kiosks offering consumers an interactive experience to see and feel bags in different colors and prints.

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