Amazon brings 'Treasure Truck' to Baltimore

Forget bricks and mortar and clicks and shipping. Amazon’s “Treasure Truck” is coming to Baltimore.

The online retail giant describes the truck as “a new way to shop with Amazon” for local or trending items.

Amazon launched the trucks in February 2016, selling the GoPro Hero4 cameras for 64 percent off. The Amazon trucks are on the road now in 16 cities, among them Boston, Chicago, Dallas, Miami, New York and Los Angeles. Baltimore is among seven cities where trucks are being launched this week, including Philadelphia, Indianapolis, Denver, Sacramento, San Francisco and San Jose, bringing the total number of cities to 25.

Customers who subscribe in Amazon’s app will get an alert notifying them of the day’s merchandise when the truck is ready to head out. Consumers can buy limited quantity items on a first-come, first-served basis. After placing an order, users select a pickup location and time slot to claim their items.

According to a promo video for the new mobile shopping feature, items might include electronics, steak and seafood, outdoor gear and toys.

Amazon said the truck arrived in Baltimore on Monday, but the retailer is keeping mum on the date of the launch. Those who sign up for notifications will get an alert on the morning of the first offer, Amazon said.

lorraine.mirabella@baltsun.com

twitter.com/lmirabella

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