Under Armour is poised to drop a new Michael Phelps television ad on March 8 as part of its "Rule Yourself" campaign.
Executives of the Baltimore-based athtletic apparel brand gave the swimmer and his fiancee Nicole Johnson a preview of the ad while he was home recently.
While there's still no clue as to what's in the ad, it must pack a whallop for the Towson native who's attempting an Olympic comeback. Under Armour shot video of them watching the ad and released it on Twitter this morning.
After watching the video, Johnson sheds a tear first, then Phelps dabs at his eye as they share their impressions of it with Under Armour founder and CEO Kevin Plank.
"That commercial shows a lot of amazing things about me that the world has never seen," Phelps says in the video.
Check it out.