Under Armour signs reigning MVP Bryce Harper to multi-year extension
By By Jeff Barker
The Baltimore Sun|
May 03, 2016 at 10:50 AM
Continuing its pattern of locking in its top young endorsers with new deals, Under Armour has reached agreement on a multi-year extension of its partnership with reigning National League Most Valuable Player Bryce Harper.
The new contract comes one year after Harper's best season with the Washington Nationals – a .330 batting average, 42 home runs and 99 runs batted in.
The Baltimore-based fitness apparel and footwear company signed Harper, 23, when he was still in the minor leagues and has designed cleats with his input.
Its first signature baseball cleat with the player - the "Harper One" – will be available July 15. Harper is from Nevada, and the gold-colored shoes he wore during the 2013 Home Run Derby depicted the Las Vegas skyline. He is fond of using black in his products - a nod to his custom-built black Camaro.
Under Armour has sought to be proactive with its young stars, signing them to new contracts to keep them in the fold.
Basketball star Stephen Curry is on his second Under Armour contract. So is golfer Jordan Spieth, who is 22.
"Bryce embodies our brand's founding philosophy of 'Aggressive, Young and Fearless,' and we look forward to continuing to aid in his upward progression in the sport of baseball," said Peter Murray, an Under Armour vice president, in a statement.
Terms of the new agreement were not disclosed.
An Under Armour news release said Harper will be featured in the brand's marketing campaigns, "including training and lifestyle offerings and Under Armour's Connected Fitness platforms."