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Under Armour's Jordan Spieth now ranked No. 1 in the world

Jordan Spieth didnt finish atop the leaderboard Sunday, but Under Armours golf poster boy is still No. 1.

His score of 17 under par wasn't quite good enough to overtake Jason Day at the PGA Championship, but runner-up Jordan Spieth walks away with a nice consolation.

The Under Armour endorser overtook Nike's Rory McIlroy as No. 1 in the Official World Golf Ranking.

That's what winning the Masters, the U.S. Open and two other tournaments, finishing second at the PGA, and missing a playoff at the British Open by a stroke will do for a golfer.

Spieth wears Under Armour apparel from head-to-toe, giving the Baltimore-based sports apparel and footwear brand millions of dollars worth of exposure when he's in contention in major golf tournaments. The 22-year-old Spieth has been with Under Armour since he was 19 but inked a new 10-year deal with the company in January.

Spieth is golf's second youngest No. 1 after Tiger Woods, who became No. 1 at the age of 21.

Spieth's $1.08 million purse from the PGA pushed the Texan's 2015 winnings to $10.4 million.

While the golfer's success has been good for Under Armour and its growing golf business, his becoming No. 1 didn't pop the stock as his Masters and U.S. Open wins did. Under Armour shares were up about 10 cents at midday Monday at $100.35 each.

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