Under Armour is partnering with Full Swing Golf, a San Diego company, on marketing initiatives and an interactive golf experience in Chicago.
Under Armour’s Brand House in Chicago – the company’s largest retail location in the world – is introducing an indoor golf simulator made by Full Swing.
The announcement comes a week before Under Armour endorser Jordan Spieth defends his Masters title in Augusta, Ga.
The simulator in Chicago will help replicate Spieth’s “famous putts throughout the past few years and provide Brand House visitors a chance to mimic what Jordan would experience on the course,” Under Armour said in a news release.
The release said Full Swing Golf and Under Armour plan to bring other golf experiences to additional retail locations.