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Under Armour opens 'immersive' golf experience in Chicago

Under Armour has added a golf store within a store to its Chicago Brand House.
Under Armour has added a golf store within a store to its Chicago Brand House. (Matt Rybczynski / courtesy of Under Armour)

Under Armour's Chicago Brand House is debuting what the company calls its 'immersive" golf experience -- a sales floor with an indoor golf simulator.

The store contains more than 1,800 square feet of golf-focused retail space.

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It will be the region's "signature space to shop the full golf line from Under Armour," says the company.

The store displays gear autographed by Jordan Spieth, the two-major champion and Under Armour endorser  who is preparing for the U.S. Open beginning June 16.

The store contains a simulator allowing shoppers to replicate some of Spieth's best-known putts

The outlet opened in March 2015 and -- at more than 30,000 square feet -- is the company's largest retail location.

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