Under Armour's Chicago Brand House is debuting what the company calls its 'immersive" golf experience -- a sales floor with an indoor golf simulator.
The store contains more than 1,800 square feet of golf-focused retail space.
It will be the region's "signature space to shop the full golf line from Under Armour," says the company.
The store displays gear autographed by Jordan Spieth, the two-major champion and Under Armour endorser who is preparing for the U.S. Open beginning June 16.
The store contains a simulator allowing shoppers to replicate some of Spieth's best-known putts
The outlet opened in March 2015 and -- at more than 30,000 square feet -- is the company's largest retail location.