Continuing its push into international soccer, Under Armour has signed 21-year-old Dutch player Memphis Depay, considered a rising star.
A member of the Netherlands national team, Depay last summer became the youngest-ever Dutch player to score a World Cup goal. The winger, known for his speed, leads the Eredivisie, the Dutch league, in goals.
He plays for PSV Eindhoven but European media outlets have speculated that he could soon depart for a higher-profile club.
"He's only 21, but has proven that his explosive and fast style of play combined with his unrelenting will to be great gives him the potential to be a game-changer," said Peter Murray, Under Armour's vice president for global brand and sports marketing.
Under Armour sponsors the Premier League soccer team Tottenham Hotspur. It has partnerships with Colo- Colo of the Chilean Primera División and Mexican club Cruz Azul.
Under Armour has been laying the groundwork for international growth for years. In addition to Europe, it has targeted such markets as Brazil, Chile, China and Japan.
Depay will be featured in Under Armour marketing initiatives and will collaborate on the development of soccer shoes, apparel and equipment. Beginning March 1, he will wear a not-yet-released soccer shoe in matches and training, Under Armour said.
It quoted Depay saying: " I'm going to help Under Armour bring the impact they've had in American football, basketball and sport performance to the football pitch."
American athletes with Under Armour endorsements include soccer player Jermaine Jones, swimmer Michael Phelps, football players Tom Brady and Anquan Boldin, baseball players Matt Wieters and Bryce Harper, basketball play Stephen Curry, ballet dancer Misty Copeland and alpine skier Lindsey Vonn.