The winner of Under Armour's fourth annual Future Show Innovation Challenge aims to solve a simple but maddening problem—what to do with your phone, wallet and keys while wearing leggings, shorts or other workout gear.
RaesWear, developed by Leigh Cockram, won $50,000 and an opportunity to work with Under Armour.
The winning product is a 360-degree waistband for running tights, leggings, shorts, capris and other athletic or leisure wear. "After being tired of not having a place to comfortably store my phone, id, hotel key and money when traveling out of town, I spent the next two years (long, stressful years), designing and testing fabrics for the perfect pouch pant," Cockgram says in a description on the company's website.
The product hit the market in December 2014.
The runner-up was Handana, which an Under Armour news release describes as "a sweat-wicking band worn around the hand to help wipe sweat from an athlete's face/ eyes."
Under Armour called the show a search for the next "billion dollar idea."
The two-day event concluded last week, and the winner was announced Wednesday.