Under Armour extends partnership with Boston College
By By Jeff Barker
The Baltimore Sun|
Mar 12, 2015 | 3:23 PM
Under Armour has extended its deal with Boston College, signing a 10-year contract to continue to outfit the school's intercollegiate teams.
Boston College had previously jumped from Reebok to Under Armour in a six-year agreement announced in 2009.
In addition to outfitting Eagles teams, the new partnership includes "integration into the brand's marketing, social media, in-store, and grassroots activations," Under Armour said.
Terms were not disclosed.
Last year, Under Armour signed a 10-year extension with the University of Maryland. That deal guarantees nearly $33 million in rights fees and athletic apparel to the school, according to a copy of the contract obtained under a public records request.
Under Armour's other collegiate partners include Notre Dame, Navy, Auburn, Texas Tech, Northwestern and the University of South Carolina.