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Under Armour extends deal with NFL combine

Under Armour is extending its deal to outfit players participating in the NFL's scouting combine. The combine, held every year for potential draft picks and team representatives,   has increasingly become a media event.

The new deal is a multi-year extension of Under Armour's role. The apparel and footwear company has held the exclusive license since 2009.

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Under the agreement, the company says it will outfit players in apparel "designed specifically for the event." Beginning in the 2016 season, it says it will have "expanded rights to produce officially-licensed NFL team-specific combine performance apparel, gloves and accessories for fans."

The combine, held over nearly a week in February for about 300 players, "is the biggest moment of these young athletes' lives, and it aligns with Under Armour's mission to break new barriers in performance and innovation," Adam Peake, Under Armour's executive vice president of global marketing, said in a written statement. "We also have the ability to connect all fans to the combine and to be an authentic partner in training through our new team-specific gear offerings."

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Nike holds the right to make NFL jerseys. It will soon be outfitting the NBA as well.

But last month, Under Armour announced it was expanding its relationship with the NBA, becoming the title partner of the NBA draft combine. That outfitting arrangement begins in 2018.

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