xml:space="preserve">
Advertisement

Under Armour endorser Misty Copeland gets new star turn in Disney film

By By Jeff Barker
The Baltimore Sun |
Jul 14, 2016 at 6:40 PM
In this image released by Sundance Selects, Misty Copeland appears in the documentary "A Ballerina's Tale." Copeland, an Under Armour endorser and principal ballerina with the American Ballet Theatre, has achieved a crossover fame that few dancers have achieved. Now she's signed to star in a Disney adaptation of "The Nutcracker." (Oskar Landi / AP)

Under Armour's women's apparel category reached $1 billion in sales last year and ballerina Misty Copeland was a big part of that.

The American Ballet Theatre's principal dancer is featured in the "I Will What I Want" campaign, designed to attract women to the brand and continue to push women's sales. She was also featured in another big campaign, "Rule Yourself."

Now Copeland has a broad new, mainstream platform that will broaden her profile -- and Under Armour's by association. She's joining Disney's film adaptation of "The Nutcracker" in a lead role.

Advertisement

"I'm thrilled to be a part of this amazing project with Disney and the wonderful Lasse Hallstrom," she announced on her Instagram account.

It's based on the ballet by Tchaikovsky.

Advertisement

And there's more to come. According to Variety, New Line is developing a film adapted from her memoir, "Life In Motion: An Unlikely Ballerina."

Advertisement
YOU'VE REACHED YOUR FREE ARTICLE LIMIT

Don't miss our 4th of July sale!
Save big on local news.

SALE ENDS SOON

Unlimited Digital Access

$1 FOR 12 WEEKS

CONTINUE TO CHECKOUT
No commitment, cancel anytime

See what's included

Access includes:
Go to homepage | Terms of Service | Privacy Policy