Under Armour blankets social media with tongue-in-cheek Tom Brady video

In a video thick with Boston accents and backdrops, Under Armour turned Sunday’s Super Bowl MVP  into a Paul Bunyan-esque figure

The release of the video, called  “The Legend of Tom Brady,” was timed for the big game.

“I witnessed Tom Brady throw a football all the way across the Boston Harbor. I was there – I saw it with my own two eyes,” says a Bostonian at the  video’s start.

“Every kid in Dorchester legally has to be named Tom or Brady. The girls, too,” says a woman in a bar.

Brady, 39, led the New England Patriots  to a Super Bowl victory Sunday, erasing a 25-point deficit.

The quarterback was originally signed by Under Armour in 2010. His wife, model Gisele Bundchen, is also an endorser for the Baltimore-based apparel, footwear and fitness technology company.

“The film is a montage of New England’s biggest fans speaking to Brady's many incredible exploits,” says a news release promoting the tongue-in-cheek video, which was accessible through Facebook, Twitter and YouTube.

Under Armour has been selling Brady-endorsed sleepwear.  He was previously part of the brand's “Rule Yourself” campaign along with golfer Jordan Spieth, NBA star Stephen Curry and ballet dancer Misty Copeland.

Another Under Armour star – Carolina Panthers quarterback Cam Newton – was featured in a Super Bowl commercial on Sunday playing footall with kids.

The ad was for Buick. But Under Armour says it supplied products, and the company’s logo appears prominently during the spot.

Super Bowl 2017 commercials

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