The Under Armour logo shows up on a lot of clothing and gear these days.
Here's a new place: on cell-phone charging stations.
Under Armour is not in the phone charging business. Rather, the company has teamed with ChargeItSpot to provide kiosks where shoppers at Under Armour's Brand House stores, including in Baltimore, can store and charge their phones for free while shopping.
ChargeitSpot says it provides charging stations for retail stores, casinos, hospitals, malls, stadiums and other venues. The arrangement was confirmed by Under Armour.
The bright-red kiosks in Under Armour stores depict the company's logo.
"Under Armour is also realizing additional value due to its widespread deployment; its marketing team is able to review data from consumer interactions enabling them to better understand and cater to their valued 'athletes," he said.