The Under Armour logo shows up on a lot of clothing and gear these days.
Here's a new place: on cell-phone charging stations.
Under Armour is not in the phone charging business. Rather, the company has teamed with ChargeItSpot to provide kiosks where shoppers at Under Armour's Brand House stores, including in Baltimore, can store and charge their phones for free while shopping.
ChargeitSpot says it provides charging stations for retail stores, casinos, hospitals, malls, stadiums and other venues. The arrangement was confirmed by Under Armour.
The bright-red kiosks in Under Armour stores depict the company's logo.
Each kiosk contains eight charging compartments. Shoppers enter their phone numbers and charge the device while shopping, then retrieve it by entering the phone number again.
Philadelphia-based ChargeItSpot offers a mobile app that can alert users when their phone battery is running low.
The stations are largely about convenience. But ChargeItSpot founder and CEO Douglas Baldasare said in a release that the kiosks provide retailers useful information.
"Under Armour is also realizing additional value due to its widespread deployment; its marketing team is able to review data from consumer interactions enabling them to better understand and cater to their valued 'athletes," he said.