"We've had a great run," said Ryan Kuehl, a sports marketing and sponsorship executive at Under Armour. "We have the reigning Major League Baseball MVP in Clayton Kershaw, we have the Super Bowl champion MVP in Tom Brady. Jordan (Spieth) won the Master's. Now we have Steph, who just won the NBA championship. Carey Price, a goalie for the Canadiens, is in the mix for the NHL MVP. This all happened within the last 12 months, more like nine months."