"Missed championship?"
"Seventy-three and nine and no ring?"
A new Under Armour ad highlights the challenges facing Golden State Warriors star Stephen Curry, the Baltimore brand's top basketball emissary.
The spot -- created by Under Armour ad partner Droga 5 -- is called "Make That Old."
It depicts Bay Area kids encouraging Curry to put last season behind him, to make it history.
Curry led the Warriors to a league-record 73-9 regular-season mark but lost in the NBA finals to the Cleveland Cavaliers.
"Missed championship?" says one of the many kids featured in the video.
"My man mad now," say two more.
The ad, which shows Curry working out in a darkened gym, is timed for Tuesday's opening of the 2016-17 season.
It also coincides with the release of the latest signature shoe created for him -- the Curry 3
The first color pattern of the Curry 3 -- "Dub Nation Heritage" – adopts the yellow and blue colors of the Warriors and will be available Tuesday on the company's website and the UA Shop app.