Under Armour is launching a new app – a pet project of CEO Kevin Plank - to aggregate users' health and fitness data from a variety of devices.
The UA Record is being unveiled at the Consumer Electronics Show in Las Vegas and will be available on the App Store or Google Play store.
By incorporating data from a range of devices, the app is designed to provide a "total snapshot of your progress – including steps, sleep, caloric burn, heart rate and weight," the apparel and footwear company said in a news release.
It said the app also will link users to a digital community of fitness-minded members. Members can challenge as many as 20 friends to daily, weekly or monthly health and fitness competitions. The app will provide real-time updates and post a leaderboard. It will allow members to share videos, photos and workout stories.
The app holds personal appeal for Plank. In 2011, he was on his way to the airport after the ESPY Awards in Los Angeles when his friend and Under Armour colleague Bill Hampton suffered a heart attack in the SUV in front of him at the age of 51. Plank said he couldn't shake the belief that there should have been markers to alert Hampton or his doctors of serious issues.
"Today, unfortunately, you know more about your car than you do about your own body," Plank told The Sun in October as he provided a general outline of the app.
At the time, he was testing the app himself. The app charts weight gains or losses and incorporates information from Armour39 - a chest strap that measures heart rate and calories burned - the Jawbone UP or other devices.
"UA Record offers everyone of all fitness levels the ability to proactively manage their health and fitness," Plank said in Tuesday's release.