Presumably that wasn't the response Under Armour hoped for in releasing the latest sneaker in the line of its white-hot, uber-cool basketball superstar Stephen Curry.
But Internet critics are savaging the "UA Curry Two" - an all-white, low-top sneaker - much like the Cleveland Cavaliers demolished Curry's Golden State Warriors in game 3 of the NBA finals.
"The Registered Nurse"
Detractors say it looks plain, to politely characterize some of the informal reviews.
The criticism focused mostly on the plan-white version of the shoe, not the one in "rocket red" or "combat green." The shoes are available on Under Armour's website for $119.99.
"The problem? These $120 sneakers look like they should sport the name of a shuffleboard player, not an NBA superstar," wrote a blogger on nymag.com.
Under Armour issued a response on Friday looking at the big picture.
"Under Armour's Stephen Curry signature line has been one of the most successful collections from our brand, from his signature footwear to apparel and accessories," the Baltimore-based company said. "The footwear collection features extensive designs and colors, and is rooted in and inspired by Stephen's personal story. It has been a key driver of our brand's overall footwear success."
It's an unfamiliar position for Under Armour, which prides itself on being cutting edge and youth-oriented, to be receiving online attention for a shoe that critics say looks anything but cool.
Prior Curry-named designs have sent the brand's shoe sales soaring, and Under Armour founder Kevin Plank has credited the player with bringing "unprecedented" attention to the company's footwear.
Plank likely didn't mean this kind of attention. The Twitterati also have dubbed the latest Under Armour sneaks: "Mitt Romney Lows," "Kirkland Signatures," "Nursing Home 1s," "Outdoor Mall Walkers XII," "Diverse Investment Portfolio" and "Dr. Frasier Crane Elite's."
Some of the memes can be seen here.
While the good fun is all at Under Armour's expense, the company might laugh all the way to bank. Given Curry's cross-generational appeal, the shoes could sell well.
Mall walkers need cool kicks too after all.